Motorola announces the S11-Flex HD wireless stereo headphones, should arrive in late-October and priced at $129.99

04Jan/18Sales

Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids areRead More…

04Jan/18Online Cart

There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even onRead More…

04Jan/18Price Elasticity

It’s no secret that there has been a shift in shopping behavior due to growth in millennial spending power, aging of baby boomers and the growth of online shopping. These changes are impacting pricing and demand,Read More…

02Jan/18Resolutions

A lighter marketing topic to ease you into your return to your desk and piles of work following the calorific holidays is a wish list of what could be in 2018. You’ve probably written your personalRead More…

02Jan/18AI

The growth of artificial intelligence and machine learning is picking up pace, and those who thought adoption was a few more years away are finding the reality much different. AI is already embedded in our everyday lives, andRead More…

02Jan/18Watch Email

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sentRead More…

02Jan/18Holiday Sales

It was a very merry holiday season for retailers. USA Today reports holiday retail sales are up 4.9 percent compared to last year, giving retailers their best holiday season since 2011. Holiday e-commerce sales increased 18.1 percent year-over-year, whileRead More…

22Dec/17Track

US and EU (de)regulations put marketers on divergent paths Brands that market online in the US and the EU will have to navigate those markets quite differently in 2018. In 2017, the US and EU regulatoryRead More…

22Dec/17Brand Advocates

It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough toRead More…

20Dec/17Revamp Email

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for everyRead More…

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